A Beginner’s Guide to Information Architecture
Information architecture is defined as both an art and a science: there is no ‘right’ way to do information architecture but the process requires experience and data analysis to really get it right....
View ArticleThe Why and How of Customer Journey Mapping for Websites
Customer journey mapping started with brick-and-mortar store owners who wanted to understand how customers felt when interaction with their organisation. Now, as commerce increasingly moves online,...
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How to Get the Images Right on Your Ecommerce Site
Too often we have seen websites with pixelated or out of focus product images – it’s a huge turn-off to buyers. Online shoppers want to know what they’re getting and the photos have a huge influence on...
View Article5 SEO Mistakes You Made While Redesigning Your Website
You redesigned your website with the best of intentions: improving user experience, enhancing your SEO potential, or adding an ecommerce page. The challenge with a website redesign is recognising the...
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5 Ecommerce Design Trends to Implement for Huge Returns
If your online store hasn’t been updated in some time, try to look at it objectively. Does it look outdated? Would anyone be impressed by this website? Consider what a brand new potential customer...
View Article6 Things You Didn’t Know About User Experience Design
The concept of user experience has become a commonly touted term in the digital landscape. Everyone wants to ‘improve their UX’ and offer users a great experience on the web. Good user experiences...
View Article7 Design Features You Should Avoid
Say it with me: You don’t need to incorporate every trendy design feature into your website. Users want to see simple, attractive, and easy-to-navigate websites. Having a ton of bells and whistles...
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Go Where They Go: Getting Started With a Mobile Content Strategy
In 2014, mobile devices overtook desktops as the most common way to access the internet. The advantage of that is you can be with your customers anywhere they go—with near-constant access to Wi-Fi or...
View ArticleHow Visual Content Influences Customers Online
Humans are visual creatures. We like to see things with our own eyes and these visuals can have an influence on our emotions and therefore our buying habits. It’s the reason why infographics have taken...
View ArticleGetting Your Content and Design Teams to Work Together
Search engines are looking for useful, informative content and users are expecting the same. We all know by now that poor web design can drive customers away. We are also aware that content can make or...
View ArticleSimple Tips for Increasing Website Speed
Quick: How fast does your website load? … Too slow! Page load time is an important factor to consider when designed or revamping your website. You may be excited to be updating the look of your site...
View Article5 ways to make your website stand out from the crowd
You need your website to stand out from the crowd to reach your potential customers. Here are five key things you can do to help it hook your target clients: 1. Use personalised images with natural...
View ArticleWhat is Material Design, and why is it important right now?
There’s a new phrase to watch out for when talking to your web designer: Material Design. It’s a movement which treats web page elements like paper cut outs in the real world, and is inspired by...
View ArticleIs a website designed in the browser right for you?
It’s one of the hottest web design trends of the past few years. The number of designers working directly in browsers, rather than using tools like Photoshop and Illustrator, is growing. So why is it...
View ArticleTo scroll or not to scroll, that is the question…
You’ve seen infinite scrolling websites like Facebook and Pinterest. They look cool, they’re content-rich – but is that system right for your site? Like any other content system, infinite scrolling has...
View ArticleWhy we need breadcrumb navigation?
When it comes to keeping track of where your users are in their website experience, you may well need breadcrumbs. Just like the fairy tale children Hansel and Gretel, who dropped breadcrumbs to find...
View Article10 typeface ideas for websites
Your typeface sets the tone of your website to your customers instantly and subconsciously. Text is often the vast majority of the content of your site, so choosing it shouldn’t be an after-thought...
View ArticleDiscover 15 brilliant stock video sites
By now, most of us know the importance of video in engaging our website viewers. Video accounts for 50% of all mobile traffic, and 55% of people watch video online every day. Take a look at this blog...
View Article10 must have WordPress Plugins
There are millions of websites and blogs on WordPress – it’s one of the world’s most stable platforms. If your new website is being designed on WordPress, there are some great plug-ins out there which...
View ArticleNew Office
We are really pleased to say we have moved office. We haven’t gone far, we are still in Didsbury – except now we are now in the lovely Didsbury Business Park. Lot’s of new arrivals in the team and a...
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